Private by default: You own your Prizzm profile and data. In using Prizzm you store your preferences, likes, things you may want to buy. Prizzm is for stating your intentions and preferences, whatever they may be at the moment.
This data will never be resold, licensed, or broadcast to another party without your explicit permission. You own the data, you can edit and revise it at any time, as well as download and delete your data. It is anonymous by default, with the option to integrate with your social media profil